Expertise

1 

Academic Lectures and Courses

I teach courses in consumer behavior, emerging technologies, customer insights, global marketing, and intercultural marketing. My teaching approach bridges academic theory with practical business experience, drawing on my extensive background in international business environments. Students gain both a strong theoretical foundation and actionable insights into real-world challenges and market dynamics.

2

Scientific Communication

I specialize in scientific communication—turning complex research into clear, engaging narratives for academic, professional, and public audiences.
As the Social Media Editor for the Journal of Change Management (Taylor & Francis), I translate scholarly work into accessible content across digital platforms, collaborate with leading science communicators and influencers, and participate in ongoing professional-development trainings organized by the Taylor & Francis Group to stay at the forefront of best practices in research dissemination and public engagement.

3

Digital Innovation and AI in Business and Education

I explore the transformative role of artificial intelligence and digital technologies in shaping modern education and business management practices. I actively participate in the AI as Your Teaching Assistant program, working toward becoming an AI ambassador who promotes AI that enhances rather than replaces human learning and critical thinking.I also collaborate on the DIZH-funded SHAPE project (Shelter-based Hubs for Adaptive Partnerships and Engagement) in Switzerland.My expertise bridges academic research with practical strategies for digital transformation across both learning environments and organizational settings, helping institutions and companies integrate innovation responsibly.

4

Research Projects and International Consortia

I specialize in contributing to international research projects and consortia that bridge academia and industry. I have participated in initiatives such as Innosuisse, Erasmus+ and DIZH, supporting proposal development, research execution, and implementation. My focus is on applied science—ensuring that research delivers meaningful, real-world impact for organizations and society.

5

Consumer & Market Research and Business Consulting

With over a decade of experience, I deliver consumer and market insights that help companies better understand their customers and market dynamics. I provide strategic advice on integrating these insights into marketing, product, and e-commerce strategies, including projects that support market entry and international expansion. My approach combines academic rigor with practical application, transforming data into actionable business strategies.